| Lauren Dixon-Paver | |
| I consider the future of the business when making decisions | Consistently |
| I have ideas for improving the business or our solutions | Consistently |
| I respectfully question how we do things to make improvements | Consistently |
| I speak to colleagues to obtain their expertise and perspectives | Consistently |
| I use my initiative and am not afraid to get involved in solving issues | Consistently |
| I am a pioneer and encourage others to find new and better ways of working | Consistently |
| I invite people with different views to co-develop solutions to problems | Consistently |
| I recognise and reward creativity | Consistently |
| I work with others to turn my best ideas into reality | Consistently |
| I look for ways to use technology to improve the business | Consistently |
Please provide examples of how you have shown vision and the ability to innovate in your career (Approx 100-300 words) | |
| As a social- and digital-first creative, I have pioneered campaigns on newer platforms such as TikTok, as well as experimenting with AI both for creative and productivity outputs. I have been shortlisted for two TikTok Ad Awards to evidence this, and continue to investigate new ways for our business to innovate. |