| ANTONIO LUCIANO | |
| I consider the future of the business when making decisions | Consistently |
| I have ideas for improving the business or our solutions | Often |
| I respectfully question how we do things to make improvements | Often |
| I speak to colleagues to obtain their expertise and perspectives | Often |
| I use my initiative and am not afraid to get involved in solving issues | Consistently |
| I am a pioneer and encourage others to find new and better ways of working | Often |
| I invite people with different views to co-develop solutions to problems | Consistently |
| I recognise and reward creativity | Consistently |
| I work with others to turn my best ideas into reality | Occasionally |
| I look for ways to use technology to improve the business | Infrequently |
Please provide examples of how you have shown vision and the ability to innovate in your career (Approx 100-300 words) | |
| I have shown vision and innovation by building a business that responds directly to real market needs and by continuously adapting my skills and services as those needs evolved. I founded Locita360 in 2019 while still studying, initially as a graphic design project. As clients began requesting more than design, I intentionally expanded the business into printing, branding, photography and video production. When I noticed that many clients wanted me to edit photos taken by others, I invested in a second-hand camera and taught myself production, allowing me to offer a complete, in-house creative solution. That early decision later grew into a full media department serving national corporate clients. Throughout my journey, I have focused on building long-term relationships rather than short-term wins. While working part-time as a waiter and later as Creative Director at an international education company, I continued growing Locita360 alongside my career, learning how to manage brands at scale and apply those lessons to my own business. As the company expanded, I led the development of internal systems, including a custom CRM to track projects and improve efficiency. My vision extends beyond business growth — I aim to create sustainable employment, develop young creatives, and prove that world-class creative agencies can be built from regional South Africa without external funding. |